While searching for a production company that is going to produce your infomercial advertisements, then you need to know several tips before hiring one. Being able to follow the tips in the next lines will ensure that you’re only making the right decision on which one to hire.
Tip number 1. It is necessary to ask the production company you are planning to hire if they can present specific samples of the last 3 or 5 productions they’ve worked on without going beyond the budget. Once done, try calling the clients as a way to validate the results.
Tip number 2. It is necessary to understand whether the company has a grasp of your industry or none. This is vital because this is the only way that you can ensure that they are effectively communicating your message across your market. In the end, no one would want to work with an amateur production company as everyone surely prefers to be serviced by one who knows the industry your business is in and has broad experience too.
Tip number 3. Say for example that you do liked a show they have made before, then make it a point that they will be using the same team who made it in your infomercial advertisement. Make sure that you get the team that had the biggest impact on production values and creativity.
Tip number 4. You have to be certain that no cameras will start to roll until you are satisfied with everything from casting of on-cam talent, narrator, final shooting script, style of music etc.
Tip number 5. You need to be certain that the scripts, the storyboards and everything in between gives you clear sense and detailed info of how the production would be edited and shot. This is something that you should not take for granted if you don’t want to face unwanted surprises. Better yet, you have to insist on seeing and approve offline edit or the rough cut before proceeding to the final editing of the program.
Tip number 6. It is necessary that the production company in question agreed to produce your infomercial advertisement on a flat fee basis and that the contract also has Not to Exceed clause. By doing so, you can guarantee that there are no hidden costs in the service they offer.
Tip number 7. It is crucial to ask for references from the last 5 productions at least. Anyone is going to get a hit for sure but from the last 5 productions made, check how many among these clients were satisfied and happy with the results.
You’ll be fine in hiring a production company to do your infomercial advertisements so long as you follow these tips.